中文简介：
• 涵盖推动营销理论与实践发展的研究
• 营销科学学会官方期刊
• OA发表选项: 品质保障, 触达更广, 引用量约为非OA的1.6倍
Springer 期刊为作者提供灵活的 OA发表选项，使作者在保持既有期刊选择和出版标准不变的前提下，让研究成果获得更广泛的可见性与影响力。以 OA形式发表的研究成果能够被来自不同机构、地区和学科背景的研究人员更广泛地阅读、使用与传播，并通常带来更高的引用表现。
通过OA发表选项 (OA Option)，作者可以继续在自己信任的期刊中发表研究，同时让研究成果在全球科研环境中得到更充分的分享和利用

英文简介：
• Covers research advancing marketing theory and practice
• Official journal of the Academy of Marketing Science
• OA Option: maximise reach with citations ~1.6x higher than non OA articles
Springer journals offer authors flexible OA options that allow them to increase the visibility and impact of their research while maintaining the same journal choice and publishing standards. Research published Open Access can reach a broader global audience across institutions, regions, and disciplines, and often achieves higher citation performance.
Through OA Option, authors can continue publishing in journals they trust while enabling their work to be more widely accessed, shared, and used across the global research landscape